Videos

What's the difference between a paid media strategy that wastes your budget and one that actually builds a loyal audience? Chase Hattie and Safa Shahkhalili from mowPod — the largest driver of engaged listeners to top podcasts across the US, Canada, and the UK — break down the most common mistakes h...

What if your podcast could create 52 high-value conversations each year with people who would never take your sales call? Greg Wasserman, Head of Relationships at RSS.com, argues that healthcare organizations need to stop chasing downloads and start building relationships through podcasting. Drawing...

How do you go from recording in borrowed conference rooms with equipment in a shopping bag to one of the top five pediatric podcasts in the world? Jessie Cohen and Melanie Douglass from Children's Hospital Colorado did exactly that, building a homegrown podcast experiment into a show with over 2 mil...

How do you connect distributed field staff with leadership when they're on the road between appointments? Kristen Griffiths, Associate Director of Communications & Patient Advocacy at Incyte, found the answer with an internal podcast called "The Connection Lab." After survey data showed employees wa...

What if the best place to launch a healthcare podcast was a coffee table at a trade show? That's exactly what Dan Cottrell (The Podcast Guys) and Sejal Patel (Insulet) did with "Beyond the Bolus," growing it from a makeshift recording space at ADA's New Orleans conference to over 100,000 downloads i...

How do physicians cut through 2 million annual medical publications to stay current? Dr. Hansa Bhargava, Chief Clinical Strategy and Innovation Officer at Healio, has the answer: podcasts that transform medical education for time-strapped doctors who can learn while commuting or exercising. With ove...

Taylor Swift called a YouTube livestream a podcast. Debate over. Bryan Barletta, newly appointed President of the combined Sounds Profitable and Podcast Movement organization, says audiences decide the format - not us. With 40% of people who've ever listened to podcasts not yet monthly consumers, he...

What if discovering your podcast listeners weren't actually listening could be the best thing to happen to your show? That's exactly what happened to Dan Gorenstein and Jessica Silverman of Tradeoffs, an award-winning nonprofit health policy news organization. When Silverman discovered supporters we...

What if the future of medical publishing revenue isn't in journals at all, but in the voices reading them? Chris Kohler, Vice President of Publications at the American Diabetes Association, oversees publications reaching 13 million unique visitors annually while managing four peer-reviewed journals ...

Four of five leading AI models can be manipulated to spread health misinformation 100% of the time. That's the problem. Brinleigh Murphy-Reuter, CEO and Founder of Science To People, built the solution - purpose-built AI that translates peer-reviewed science into creator-friendly content without sac...

Healthcare finally has a level playing field in podcasting, but most organizations are still sitting on the sidelines. Bryan Barletta, newly appointed President of the combined Sounds Profitable and Podcast Movement organization, reveals why waiting for other industries to perfect the model is the w...

Healthcare podcasts don't need millions of listeners. They need the right listeners. James Cridland, Editor of Podnews and veteran BBC radio journalist, explains why successful health podcasts super-serve specific patient populations instead of chasing mass audiences. His own Podnews Weekly Review r...

Podcast listeners actually thanked BetterHelp for their sponsorship messages. That's when they knew they needed to become content creators, not just advertisers. Brittany Clevenger, Senior Director of Growth Marketing at BetterHelp, and Emily Rudder, VP of Acast Creative Studios, share how the world...

Four of five leading AI models can be manipulated to spread health misinformation 100% of the time. Brinleigh Murphy-Reuter, CEO and Founder of Science To People, reveals how to use AI for health content without sacrificing accuracy. She built purpose-built AI that translates peer-reviewed science i...

Why does reaching the right 200 healthcare leaders beat reaching 200,000 random listeners? James Cridland, Editor of Podnews and veteran BBC radio journalist, calls it the "niche paradox." Healthcare podcasts win by super-serving specific patient populations instead of chasing mass audiences. James ...

Healthcare's biggest marketing problem isn't budget or distribution - it's our refusal to earn attention. Steve Pratt, author of "Earn It," says we need to stop interrupting people and start creating content worth recommending. He calls it "creative bravery" - making content so good that people woul...