Name: How this Hospital Uses Podcasts to Advance Pediatric Healthcare
Uploaded: 2026-01-26T09:08:00.000Z
Duration: 3178
Description: How do you go from recording in borrowed conference rooms with equipment in a shopping bag to one of the top five pediatric podcasts in the world? Jessie Cohen...

How do you go from recording in borrowed conference rooms with equipment in a shopping bag to one of the top five pediatric podcasts in the world? Jessie Cohen and Melanie Douglass from Children's Hospital Colorado did exactly that, building a homegrown podcast experiment into a show with over 2 million downloads across 187 countries. Now operating from a dedicated studio, they reach primary care providers across their seven-state region and beyond by applying journalistic storytelling techniques that create deeper trust and engagement than traditional medical education formats. Cohen, a former national correspondent, encourages doctors to go beyond the white coat and share the human experiences that shape their practice. In this session, they'll share how they turned grassroots passion into global impact.

This episode features a recording from the 2025 Health Podcast Summit. Get free access to all 37 sessions here: ⁠⁠⁠healthpodcastsummit.com⁠⁠

Chapters

00:00 Intro
02:03 Meet the Team and Charting Pediatrics
04:47 Top Five Pediatric Podcast Worldwide
06:18 Why Podcasting for Physician Relations
08:27 Target Audience and Secondary Listeners
11:23 Spanish Language Podcast Launch
16:08 Evolution from Part-Time to Dedicated Resources
18:52 Jesse's Journalism Background and Transition
21:47 Dedicated Personnel and Equipment Challenges
23:42 Building the Studio
25:17 Live Events Strategy
27:38 Strong Storytelling Beyond the White Coat
30:04 Dr. Lori Sherlock's Vulnerable Story
32:51 Trusted Education and Hospital Reputation
35:12 Heart Institute Promotion Campaign
37:54 Recording and Editing Advertisements
39:08 Dynamic Ad Insertion Discussion
42:11 Listener Testimonial from Auburn Student
46:04 ROI and Strategic Planning
48:37 How to Get Started Advice
51:06 Where to Find Charting Pediatrics

Resources Mentioned
• Connect with Jessie Cohen on LinkedIn: ⁠https://www.linkedin.com/in/jessie-cohen-ba9b30b1/⁠
• Connect with Melanie Douglass on LinkedIn: ⁠https://www.linkedin.com/in/melanie-douglass-mba-72916843/⁠
⁠• Charting Pediatrics podcast⁠ (all platforms)
⁠• Pediatrics en Línea⁠ - Spanish language sister podcast
⁠• 2024 Podcast Hype video

Connect with Dan Kendall
• LinkedIn: ⁠https://linkedin.com/in/dankendall⁠
• Instagram: ⁠https://instagram.com/healthtechdan⁠
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• Instagram: ⁠https://instagram.com/healthpodcastorg⁠
• YouTube: ⁠https://www.youtube.com/@HealthPodcastOrg

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• Health Podcast Library - ⁠HealthPodcastLibrary.com⁠
• Health Podcast Community - ⁠HealthPodcastCommunity.com⁠
• Health Podcast Network - ⁠HealthPodcastNetwork.com⁠
• Health Podcast Summit - ⁠HealthPodcastSummit.com⁠
• Health Content Integrity Pledge - ⁠https://healthpodcast.org/health-content-integrity-pledge⁠
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