His own Podnews Weekly Review reaches exactly the right senior industry leaders despite modest download numbers - proving that reaching the right 200 people matters more than reaching random thousands.
Health Podcast Show features leaders showing you what actually works at the intersection of health, science, and media. In this episode, James draws from 773 million weekly hours of U.S. podcast consumption data to demonstrate why the "niche paradox" favors specialized medical content and why great audio must work while listeners are driving, exercising, or multitasking.
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