Brittany Clevenger, Senior Director of Growth Marketing at BetterHelp, and Emily Rudder, VP of Acast Creative Studios, share how the world's largest online therapy platform went from testing podcast ads in 2017 to launching "Mind If We Talk" - now averaging over 75,000 downloads per episode and earning a Signal Award nomination.
Health Podcast Show covers everything from podcast advertising to building omnichannel campaigns. This episode reveals why audio tactics converted more listeners than Instagram ever could, why masculinity became one of the most searched mental health topics, and why healthcare brands need testing mindsets over perfect plans.
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