How Long-Form Conversations Build Trust in Health Communication
December 18, 202500:00:31

How Long-Form Conversations Build Trust in Health Communication

Why does health communication fail even when the science is solid? Dr. Aaron Carroll, President and CEO of AcademyHealth, has the answer…and it's not what you think. We've been trying to correct people instead of connecting with them.

We launched Health Podcast Show to cover the intersection of health, science, and media. The show is built from sessions at the Health Podcast Summit, making these conversations available to everyone. In this first episode, Dr. Carroll draws from pandemic messaging failures and change management research to show how long-form podcast conversations build trust in ways sound bites never will.

If you're working in health communication or thinking about your 2026 marketing strategy, this explains why podcasting needs to be part of your approach.

#healthpodcastshow #healthpodcast #healthcommunication #podcasting #publichealth

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